AUSTIN, TX – August 25, 2025- iHeartMedia Austin’s 1300 The Zone, the flagship radio station for University of Texas sports, announced today a new partnership with the 3rd & Longhorn football show. Together, they will deliver expanded coverage of the Texas Longhorns' 2025 college football season, including the launch of a brand-new postgame show.
Debuting this fall, The 3rd & Longhorn Postgame Show will air live on 1300 The Zone immediately following every Texas Longhorns football game. Featuring in-depth analysis, insider perspectives, and fan interaction, the show will be anchored by former Longhorn players and football insiders who bring authentic, firsthand knowledge of the game and the program.
“We’re excited to partner with the team at 3rd & Longhorn,” said Bryan Erickson, Program Director at 1300 The Zone. “With so many lifetime Longhorns on their roster, 3rd & Longhorn provides unparalleled coverage with keen insight and game analysis from guys who played the game at the highest level. Adding The 3rd & Longhorn Postgame Show to the station’s existing coverage, makes 1300 The Zone the most comprehensive and robust destination for Texas Longhorns fans.”
The collaboration aims to deepen the connection between Texas Longhorns fans and their team by delivering passionate, informed, and immediate reactions after each game. Listeners can expect expert breakdowns, player interviews, live call-ins, and more.
"We are fired up for 3rd & Longhorn to join forces with 1300 The Zone this season,” said Derrick Johnson, Former Texas Linebacker & Co-Host of 3rd & Longhorn. “There’s nothing better than talking Texas football with Longhorn Nation right after the game and teaming up with iHeart with its unmatched reach gives us an even bigger stage to bring that energy, insight, and passion to fans every game day.”
The 2025 season marks a pivotal year for Texas Football, and 1300 The Zone’s partnership with 3rd & Longhorn ensures sports fans won't miss a beat—on air, online, and on the free iHeart Radio app.
1300 The Zone Full Programming Lineup:
“2 Pros and a Cup of Joe” 6:00 a.m. – 7:00 a.m.
“The Morning Kickoff with w/Hardball Hardge & Mark Henry” 7:00 a.m. – 9:00 a.m.
“The Dan Patrick Show” 9:00 a.m. – 11:00 a.m.
“The Herd with Collin Cowherd” 11:00 a.m. – 2:00 p.m.
“The Craig Way Show” 2:00 p.m. – 5:00 p.m.
iHeartMedia is the leading media outlet in the Austin market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
About iHeartMedia Austin
iHeartMedia Austin owns and operates 96.7 Kiss FM, 102.3 The Beat, KASE 100.7, 98.1 KVET, AM 1300 The Zone, Alt 97.5, 103.1 Austin, Retro Austin and is part of iHeartMedia. iHeartMedia, [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.